Seminoles make offer for racetrack casino slot players

Regular gamblers know that they are coveted at casinos across South Florida, including those owned by the Seminole Tribe of Florida.

To that end, the Seminole Hard Rock Hotel & Casino in Hollywood and its sister properties, Seminole Casino Coconut Creek and the Seminole Classic Casino, announced a new member program earlier this month that rewards the bigger players at racetrack casinos with up to $200 in free slot play.

“We offer a unique experience and amenities and hope that our guests will let their friends and family know about the memorable time they had at the resort,” said Seminole Hard Rock VP of Marketing Jeremy Weinstein.

Weinstein notes the program has received a “positive response,” with new player’s club signups for the Seminole Wild Card increased this month when compared to the same period last year.

For those used to playing the casino game, getting a good offer from a competitor is common practice, as is an incentive for signing up as a low-stakes player. Almost every casino gives a new slot player some kind of free play, and racetrack casinos themselves have escalated the offerings if a patron brandishes a higher-status card from a competitor.

But in this case, the Seminole casinos have been clearer and direct in their approaching, taking out newspaper ads and using other marketing methods to inform the public. Top players at six racetrack casinos get $200 in free play: those with cards reading Isle Millionaire, Gulfstream Presidential, Mardi Gras Platinum, Flagler (Magic City) Oracle, Casino Miami Elite and Dania Oracle. The next level of card nets $50 in free play. All other new members will receive $25 in free play.

Twitter: @NickSortal