The calendar is flipping from August to September. Football is starting and the kids are heading back to school.
And that also means Labor Day weekend car giveaways.
“You always want to end the summer with a bang, whether you work in a casino or work anywhere else,” said Steve Bonner, general manager of Seminole Casino Coconut Creek. “They see that weekend as a last hurrah, so you try to put together something that plays to that emotion.”
Down here in South Florida, there are four casinos with promotions. Many have been building up the interest by offering entries into their car drawing throughout August.
▪ Seminole Classic gives away a Jeep Wrangler at 11 p.m. Friday, with entries available up to the drawing time. A consolation prize of $5,000 free slot play goes at 11:30 p.m.
▪ Hialeah Park has been building up all month to a Mercedes GLA giveaway, which will be part of the casino’s usual $10,000 Saturday drawing that runs from 2 p.m. to midnight Saturday. After all those drawings are concluded all entries go back into the pile and at 1 a.m. is the grand prize.
▪ Calder Casino takes the auto giveaway a step further, giving away a Nissan Frontier Crew Cab both on Saturday and Monday. Qualifiers have been picked each Saturday, with the final ones this weekend.
▪ Seminole Casino Coconut Creek gives away a BMW i8 on Saturday. The casino also awards $50,000 in free slot play from 5-9 p.m.
“You don’t want to let the Labor Day weekend slide without having something going on,” Bonner said. “We’re in the dream business.”