Graffiti art at Seminole Hard Rock in Hollywood
There are no casinos in artsy Wynwood, but there’s a little bit of Wynwood in South Florida’s largest casino.
The Seminole Hard Rock Hotel & Casino is adding graffiti art to its Hollywood property, through an arrangement with Uninhibited Urban Art magazine, which features local and international artists.
The first piece of artwork, created by Patrice “Smog-1” Moretti, was completed last month on the second-floor entrance wall of the main garage, which is reserved for premium members of its loyalty program. The mural features a guitar with a pic in the figures’ hand, and an “X” imbedded in the pic, which is tied to the Seminole Wild Card program.
Seminole Hard Rock VP of Marketing Jeremy Weinstein said the artwork fits with their image of fun and passion.
“The Wynwood vibe is irreverent, fun and unique, which are some of the core pillars of the Hard Rock experience,” he said.
The casino doesn’t direct the artists but there is an overriding theme.
“It is important that the artist have the creative licenses to create an iconic image rooted in music and rock and roll,” he said. “But there are no rules when deciding on the amount of space or composition. The idea is to take each opportunity and make it unique.”