Calder: Free play + car promotion = lots of activity
Two big attractions for slot players – free play and automobiles – have made for a busy start to 2016 at Calder Casino. And it comes to a climax on Saturday.
That’s when the casino wraps up a two-month promotion called Decide Your Ride. The winner chooses from a Buick Verano, Buick Encore or GMC Canyon. (You see, some people want a sporty car, others an SUV, so…)
Calder had the busiest slot February among Miami-Dade casinos, state statistics show. The casino, just south of the county line between Broward and Miami-Dade, did $6,539,830 in slot revenues, ahead of Magic City Casino ($6,510,208), Hialeah ($6.1 million) and Casino Miami ($5.3 million).
Calder Director of Marketing Matthew Harper notes the Miami-Dade casinos all take turns being at the top, but said the car promotion and Calder’s generous free play program to new players and regular customers have boosted business. Calder gave away $1.2 million in free slot play in February, while the three others combined gave only $1.4 million.
Calder has drawn one name each Saturday since Feb. 6 to become finalists to win the car. Those six will be joined by seven others on Saturday – one each from 7 p.m. through 10 p.m. – and the grand prize winner will be drawn shortly after. Calder gives away more free play to the 12 other finalists — $500 each.